FAQ

Questions? Straight answers.

Everything you wanted to know about Kick Ass Follow-Up. Still curious? Book a demo.

The basics

What is Kick Ass Follow-Up?

An AI lead follow-up service for home-service businesses. When a new lead comes in, it sends an instant text and an AI voice agent calls within about 60 seconds to qualify the lead, book an appointment or warm-transfer the call to your sales team.

Who is it for?

Home-service businesses that get leads from forms and ads: pool builders, spa and hot tub dealers, HVAC, roofing, solar, remodeling and similar trades.

Does it replace my sales team?

No. It handles the fast first touch and the follow-up grind. Your people still do the selling, and warm transfers put hot leads in their hands.

Who is behind it?

Kick Ass Follow-Up is a product of The Get Smart Group.

Calls and texts

How fast does it respond?

The lead gets a text right away, and the AI voice agent calls within about 60 seconds.

When do calls and texts go out?

Texts go out when the lead comes in, any time of day. Calls follow legal calling hours.

What if the lead doesn’t answer?

Kick Ass Follow-Up makes up to 3 call attempts and runs a 3-text follow-up sequence.

How do warm transfers work?

When the AI identifies a hot lead, your rep gets a quick summary, then the call connects. If the rep doesn’t answer, the AI promises a callback, books a time with the lead and sends your team an urgent alert. Warm transfers are on Growth and Enterprise.

What is a hot-lead alert?

A heads-up to your team when a lead looks like a strong fit, so someone can jump on it. Every plan includes hot-lead alerts.

CRM and setup

Which CRMs do you support?

ActiveCampaign and HubSpot. Recordings, transcripts and outcomes are logged to the contact. Enterprise plans can include custom integrations.

Is there a dashboard?

Yes. You can see your leads, calls and outcomes in the dashboard.

Can I use my own script and questions?

Yes. You choose the qualifying questions. Growth adds separate scripts for each service line, and Enterprise adds a custom AI voice and script.

How do I get started?

Start the 14-day DIY trial, or choose Guided Setup and our team handles intake, website compliance and 10DLC texting registration.

Pricing and plans

How much does it cost?

Starter is $499/mo for up to 150 leads, Growth is $999/mo for up to 400 leads, and Enterprise is custom. Overage is $2.25 per lead on all plans.

What is Guided Setup?

An optional one-time $999 fee. The Get Smart Group handles intake, website compliance and 10DLC texting registration, and the trial is included.

Is there a free trial?

Yes, a 14-day DIY trial.

Compliance

What is 10DLC and why does it matter?

10DLC is the carrier registration system for businesses texting from regular 10-digit numbers in the US. Registered traffic is less likely to be filtered. Guided Setup handles the registration for you.

Do I need consent to text and call my leads?

Yes. You are responsible for collecting proper consent on your forms. Guided Setup includes a website compliance review of your forms and consent language. This is not legal advice, so check with your attorney.

Quit losing leads to slow follow-up.

Start the 14-day DIY trial today, or let our team handle the setup with Guided Setup.